Boycott Mitsubishi

Any conglomerate crass enough to market aggressive looking trucks with names such as 'Warrior' and 'Barbarian' deserves to be boycotted by cyclists.

Just in case you need a further reason,  Mitsubishi own Prince's, the Tuna retailers being panned by Hugh Fearnley-Whittingstall and Greenpeace.

Other Prince's brands to avoid are Aqua Pura, Cookeen, Crisp 'n Dry, Napolina, Olivio, and Ocean Spray.